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Other meanings of Simulcasting

Media & Broadcasting

Simulcasting

Simulcasting is the practice of broadcasting the same program simultaneously on multiple media or channels, such as radio and television, or across different platforms like terrestrial, satellite, and internet. The term is a portmanteau of "simultaneous" and "broadcasting."1

1940s
Earliest known simulcasts
Decade
AM/FM
Common radio simulcast pair
Channels
4K
Resolution used in modern TV simulcasts
Quality
1

Origins and early uses

The earliest simulcasts date to the 1940s when radio networks began transmitting the same audio over AM and FM to improve reception quality. In 1948, the American Broadcasting Company (ABC) simulcast its television programs on radio for audiences without TV sets.2 During the 1950s and 1960s, simulcasting became a tool for stereo broadcasting: FM stations paired with AM to deliver left and right audio channels, a technique later adopted for television's MTS stereo system.

2

Modern applications

Today, simulcasting is ubiquitous in digital media. Sports networks simulcast games on cable and streaming platforms, and radio stations stream their over-the-air signals online. In 2020, the Tokyo Olympics were simulcast in 4K and 8K on NHK, showcasing high-resolution broadcasts. Simulcasting also enables accessibility: audio description and sign language interpretation can be delivered on secondary channels.

3

Technical and regulatory aspects

Simulcasting requires synchronization to avoid audio-video lag, often using timecode or network time protocols. Regulatory bodies like the FCC have historically mandated simulcast rules, such as the requirement that FM stations simulcast AM programming during certain hours to preserve local service.3 In the digital era, simulcasting raises copyright issues, as broadcasters must secure rights for multiple platforms.

4

Lesser-known aspects

Simulcasting has niche applications: in the 1970s, some radio stations simulcast with local TV to create "radio with pictures" for concerts. In Japan, "daburu" (double) simulcasts of anime on TV and streaming have become a marketing strategy. Also, emergency alert systems use simulcasting to reach all media simultaneously, and some religious broadcasters simulcast on shortwave and satellite to cover remote areas.

Glossary

MTS
Multichannel Television Sound, a standard for stereo audio in analog TV.
Timecode
A sequence of numeric codes generated at regular intervals to synchronize audio and video.

Simulcasting continues to evolve with internet protocol and 5G, enabling seamless multi-platform delivery.