Cuisine (magazine)

Cuisine was launched in 1986 as a New Zealand food magazine, initially published by the New Zealand-based company Wilson & Horton. It was later acquired by Bauer Media Group, which became Are Media in 2020 after a management buyout. The magazine is published monthly and has a strong reputation for its coverage of New Zealand's culinary scene, including restaurant reviews, wine recommendations, and seasonal recipes. It is considered one of the leading food publications in the country, alongside Dish and Food magazine.

Each issue of Cuisine typically includes a mix of recipes, cooking techniques, and features on local producers and food artisans. The magazine is particularly noted for its annual Cuisine Restaurant of the Year awards, which are highly regarded in the New Zealand hospitality industry. It also publishes the Cuisine Wine Annual, a comprehensive guide to New Zealand wines. The magazine's editorial style emphasizes seasonal, locally sourced ingredients and reflects the country's diverse culinary influences, from Māori traditions to Pacific Rim and European styles.¹

Cuisine has a significant influence on food trends in New Zealand, and its restaurant awards are closely followed by chefs and food enthusiasts. The magazine has a readership of over 100,000, with a demographic that includes both home cooks and professional chefs. It has also expanded its brand to include a website, social media presence, and a series of cookbooks. The magazine's longevity and authority have made it a trusted source for food journalism in New Zealand.

Beyond its mainstream content, Cuisine has a history of championing lesser-known New Zealand ingredients and producers. For example, it has featured articles on native herbs like horopito and kawakawa, and on the revival of traditional Māori food practices. The magazine also runs a popular annual competition for young chefs, which has helped launch the careers of several notable New Zealand chefs. Additionally, Cuisine has been involved in charitable initiatives, such as fundraising for food banks during the COVID-19 pandemic.

Horopito

A New Zealand native tree with peppery leaves, used as a spice.

Kawakawa

A native New Zealand plant with heart-shaped leaves, used in traditional Māori medicine and cuisine.

Māori

The indigenous Polynesian people of New Zealand.